Join us at our Nordic conference ‘Commerce Ahead’, where we’ll - along with analysts from Forrester and Contagious - take a look at the threats and opportunities in the Food & Beverage industry.
Like in most industries, the value chain in the F&B sector has started to break up. Producers and brands are gunning for the end users, retailers are upping their private label game - and then there are players like Amazon, who have shown what they’re capable of doing in other industries. Many of these changes are fuelled by a desire for eCommerce among the consumers. A desire that leaves a huge potential for innovation throughout the entire industry.
In the future, low price and high efficiency will no longer be enough to keep the customer satisfied. Personalization, context awareness, storytelling, new business models, platforms and special features and services are needed for businesses to stay relevant in a fast paced market. That’s why companies should aim to create Experience Commerce rather than eCommerce.
Learn from leading analysts and practitioners
Michelle Beeson, who’s an analyst at Forrester - one of the most influential research and advisory firms in the world, will share Forrester’s research into digital differentiation in the age of the customer, including its latest consumer and forecast data.
Or get inspired when Katrina Dodd, senior consultant from the creative consultanty Contagious, shows some of the best examples of creativity in the Food and Beverage industry. In this presentation, Contagious will show how the smartest brands are looking beyond the basic efficiency plays, instead embracing experience commerce to add value for the customer and build stronger relationships around loyalty and trust.
Creunas consultants will also take the stage and share insights on award-winning customer projects. To add a dash of inspiration, local start up businesses will tell how they found a place in the sun in the dense food and beverage jungle.
Claim your ticket now
The conference is scheduled for the following dates:
Stockholm, 10th of May - Sign up here
Creuna Oslo, 24th of May - Sign up here
Helsinki, 8th of June - Sign up here
Copenhagen, 14th of June - Sign up here