The beginning of a valuable partnership
For SWIMS, the goal of their web store is not only to sell products, it's to help build their brand. Therefore, they wanted to tell the story of SWIMS and their design philosophy, as well as offering inspiring editorial content about the product in use.
We worked as consultants for SWIMS throughout the entire process – from design to a fully implemented solution. Concepts for future communication of the SWIMS brand were developed as the process went along, which will ensure a consistent brand experience in the years to come.