Real Norwegian ingredients
We have helped Shell with the design and launch of their new food concept, called Real. As a result, Shell can now promote their Real Hamburger, Real Sausage and Real Baguette products as real meals made from genuine Norwegian ingredients, rather than random, cheaply produced highway food.
The Creuna team also launched campaigns for the chain's 220 stations, an integrated solution consisting of a communication concept, visual identity and packaging design.