Responsive web design
A series of effective workshops between Maxbo and Creuna were held early in the process and helped uncover and solve several challenges. We cleaned up the product categories and navigation, while adopting card sorting for creating a better taxonomy and naming of categories.
We also developed a new graphical user interface and adjusted several digital touchpoints to Maxbo’s visual identity. Needless to say, the solution had to be seamlessly responsive to different types of screens and screen sizes.
Little details enhancing the customer experience were built into the website. As an example, the customer is met with a personalized greeting when logging in, which links Maxbo’s brand promise with the customer's own name.