Learning where the children are
Concerts Norway travels the country, performing around 10,000 concerts a year, but each schoolchild experiences them only twice a year. The ambition for the organization was therefore to expand its impact and be present in the lives of schoolchildren for the remaining 363 days a year.
Concerts Norway came to Creuna with just a general description of its needs, and the exciting collaboration started with a blank sheet. Their goal was to create a music universe so fun that the children would use it for free. It had to be both free of charge and of high quality - in addition to being so educational that music teachers could use it in the classroom.