Overcoming the low awareness
In May 2014, Avinor’s helicopter travelled across Norway from the south to the west, through all of the country’s 46 airports while streaming 90 hours of HD and 360° video. Why? Because despite assuming a key role in managing the Norwegian airspace and traffic, while maintaining 46 local community airports, Avinor suffered from a low degree of brand awareness among Norwegians.
Based on our insights that Norwegians are proud of their nature and love their freedom to live and work wherever they desire, we wanted to create an experience that could both engage and activate the Norwegians. The concept became “Fly with us – Norway from above, from airport to airport in three weeks”.