We lack inspiration in the kitchen
The Nordic region has been at the forefront of cooking and gastronomical innovation over the recent years. It has made the people of Scandinavia hungry for new dishes and exciting flavors. Unfortunately, the average consumer has only five fixed recipes in the repertoire. In other words, inspiration is in short supply, and that’s a challenge Arla would like to solve. With thousands of recipes and millions of visitors to their website every year, Arla is already a natural ally when looking for inspiration for the next meal.
At the same time, a new technology is changing the way we find inspiration. Intelligent, voice-activated speakers have made their entry, and they are on their way to centering our behavior on the auditory rather than the visual.
The consulting firm Gartner expects that 30 % of all world searches will happen without a screen as early as 2020, and in the US, every sixth household now has a speaker you can ask for advice.
In fact, the evolution of voice control is not that surprising, as the voice is the most natural interface for human interaction. We learn to talk when we are about two years old, and at the age of five our linguistic understanding is so developed that all that is left to develop from there is vocabulary, irony and sarcasm.