Cup as you are
Since most gas station chains have already had coffee loyalty club cups for many years, the challenge was to create a new type of coffee loyalty club agreement that people could quickly see the value of. The solution was a coffee loyalty club without focusing on what shape and size your cup has. In Shell's coffee loyalty club, we would have people use the cup they already had in their car, or another favourite cup. An agreement that is not only more customized, but also more environmentally friendly.