Built around design methodology
DOGA had been formed through a merger of three independent organizations - and therefore needed to find a clear, new direction for the new entity. They wanted design methodology to be strategically and visually central to the process of creating a new platform. Designers have been involved in the work from the start, with the development of brand platform and valuation, all the way through to the completed visual profile and logo. The entire process has ensured that the new identity is central to DOGA's new strategy, thus contributing to the organization reaching its goals as a single entity.