Crafting experiences with the business in mind and the end-user at heart

Crafting experiences with the business in mind and the end-user at heart

23. oktober 2020

Danish version

Complex problems call for integrated solutions. That is the reason why Creuna is welcoming Knowit. Together we will be the most complete and integrated experience agency in the Nordics.

“In my dialogue with the EVP of Knowit Experience, Fredrik, I hear a sincere interest in learning from Creuna, the new company has the potential to be a game changer in the market. The best thing is, it opens up new possibilities for our employees and customers.” Says Torstein Harildstad, Group CEO Creuna

Together, the new Knowit Experience will be fulfilling both Creuna's and Knowit's plan to build a strong Nordic player.  The two companies complement each other on key areas. Together, we can do virtually everything found along the customer journey from brand development to complex technological solutions.

"We believe the future of customer experience will be found at the crossroads of validated end-user insights and interdisciplinary execution. Add to that a touch of tech savvy know-how, a creative and curious energy, sprinkled with business understanding, and you approximate the very DNA of the new Knowit Experience. With this approach, we aspire towards an even higher client value at the other end, says Fredrik Ekerhovd, Knowit Experience VP and head of the company's experience division.

In Sweden and Norway the two company groups have been long-time rivals in the experience domain, with only minor variations in the overall mix of competencies and strategic approach to the business. By joining forces, there are several synergies to be extracted, Ekerhovd suggests. 

“Our clear ambition is to work with the best: The best talent pioneering the most rewarding projects and inspiring brands. It is easier said than done. We need to keep our heads cool, invest in our people, promote expertise and cultivate professionalism. When it comes to attracting ambitious clients and talented staff, the competition is fierce. But I firmly believe there is a power in an overall size and in the geographically distribution of teams.” 

Combining the more than 80 employees in Creuna Denmark with the Knowit Experience team in Copenhagen creates a combined force of almost 100 employees in Denmark. It is the intention that the two organizations over time will be joined under the name Knowit Experience, under the management of the current CEO of Creuna, Roar Nissen:

“The management team and the entire organization in Creuna Denmark has worked extremely hard to get us to the position we are at now. By being a valuable partner to our customers, we have created an attractive workplace, a strong business, and to me it’s only natural that it makes us attractive to Knowit. We plan to continue the positive development, and we look forward to meeting our new colleges in Copenhagen and explore the opportunities of being a part of the Knowit group”

In total, the new Knowit Experience will number more than 900 employees across Sweden, Norway, Denmark and Finland. The company will merge operations in Stockholm, Oslo, Helsinki, Gothenburg and Malmö. 


About Knowit

Knowit AB (publ) is a consultancy firm that creates unique customer values by offering digital and cross-functional solutions from three business areas: Experience, Insight, and Solutions. It is the capacity to combine competencies within design and communication, management consultancy and IT that sets us apart from other consultancy firms. Our vision is to create a sustainable and humane society through digitalization and innovation. Knowit was founded in 1990 and currently has about 2,300 employees in 14 locations in Sweden, five locations in Norway, and one each in Denmark, Finland and Germany. Knowit AB (publ) is listed on the Mid Cap list on NASDAQ Nordic in Stockholm. For more information about Knowit, please visit


About Knowit Experience

Knowit Experience is a business area within Knowit with around 600 specialists in technology, design, and communication, with a client offer taking on responsibility for the entire digital customer experience. With competence in web, e-commerce, analysis, marketing, design, and big data, they help companies and organizations achieve their business-critical goals. Experience’s clients are found in several different sectors, with many in the public sector, retail, and health.

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