Digital transformation is still the hottest potato at the executive boards of any given B2B company. Very few have managed to crack the code and open up the countless possibilities that successful digitalization entails. At B2B Xperience 2020, you'll hear from some of the transformational front-runners.
The term ‘digital transformation’ has been used too much and too vaguely. Everyone and their mother, grandmother, and dog seems to have their own definition of the term, which makes it difficult to grasp and therefore difficult to utilize properly.
Our take on the matter is that digital transformation is deeply intertwined with customer experience. That’s why this conference primarily focuses on the changes that happen in relation to the customers. That means that it covers everything from sales, marketing and eCommerce to new business models, product development and general go-to-market strategies.
Real experiences and real takeaways
The conference is a fast-paced day of solution-oriented inspiration that functions in the interplay between abstract strategy and concrete practice. You will take home both new inspiring theory and a whole bunch of new pointers for your digital to-do list.
The primary components of the conference are genuine, reflective stories from the battlefield - tangible cases and real experiences; for better or for worse. The speakers are hand-picked to cover everything from big-player enterprises to medium-sized B2B companies.
The chosen cases will be garnished with the newest knowledge from Danish scientists and inspirational power-talks from innovative entrepreneurs. It’s a strong match-up of relevant trends and direct pointers that should keep you engaged throughout.
What do you get?
Relevant insights within the interplay between digital transformation and customer experience
Honest and solution-oriented cases that give you concrete advice
Inspirational stories and trendy theory that will push your processes further
All the cake and coffee you can possibly digest
Arrival, breakfast and immense amounts of coffee
Welcome! So what's this all about?
Bjarke Mads Sejersen, Head of Digital @ SATAIR
Nanna Lundsgaard, Senior Director of Engineering @ Danfoss
Henrik Pedersen, Head of Visual Computing Lab @ The Alexandra Institute
Put some coffee in your cup, and wake up!
Lars Elkjær, Director of eCommerce & Digital Channels @ Vestas Wind Systems
Morten Barkholt & Lasse Staffensen, Lead UX Consultant & Lead Insights/Analytics Consultant @ Creuna
Henrik Juul Nielsen, Director Innovation Management @ Grundfos
Time to munch some lunch!
Jan Damsgaard, Head of Department of Digitalization @ Copenhagen Business School
Luise Bang, VP, IT & QHSE @ MHI Vestas Offshore Wind
You need more coffee, don't you?
Salahdin Mabtoul, Global CRM Business Development Manager @ Abena
Stine Mølgaard, Co-founder @ Radiobotics
Closing thoughts and thank-you's
Expand your network. There might even be alcohol!
Please note that the program is subject to change.
Who is it for?
The conference is aimed towards production companies, but B2B companies working with service, sales or IT are also obvious participants. This target group will also be reflected in the speakers that we invite.
Organisationally, the conference primarily addresses decision makers. It doesn’t necessarily has to say CEO on your business card, but you should have a say when it comes to your company’s digital transformation. If you have that in place, it’s less important if your main field of interest is marketing, sales, digital, eBusiness, innovation, or business development.
Date: Thursday, September 10, 2020
Location: Turbinehallen, Aarhus
B2BXperience 2020 is presented by Creuna and our partners: