Commerce Ahead

Hur kan mat- och dryckesvarumärken använda de digitala möjligheterna för att skapa kännedom och engagemang? Vad krävs av en organisation för att hänga med i den snabba utvecklingen av eCommerce? Med talare från Forrester och Contagious blickar vi den 10 maj in i de digitala möjligheterna för mat- och dryckessektorn.

Commerce Ahead Food&Beverage är ett event för dig som vill inspireras och lära dig mer om framtidens marknadsföring och eCommerce inom mat- och dryckessektorn. På scen stod talare från Forrester, Contagious och Creuna.

Under en intensiv förmiddag fick vi lyssna till de senaste forskningsrönen med inspirerande föreläsningar och matnyttiga casestudier:

  • Vilken är den bästa kundupplevelsen inom eCommerce 2017?
  • Hur kan mat- och dryckesvarumärken använda de digitala möjligheterna för att skapa kännedom och engagemang?
  • Vad krävs av en organisation för att hänga med i den snabba utvecklingen av eCommerce?
  • Hur kan återförsäljare skapa digitala tjänster som effektiviserar och möjliggör lojalitet genom hela värdekedjan?

Differentiating in the age of the customer

Customers are in control. Michelle Beeson, Digital Commerce Analyst at Forrester, will share Forrester’s research into digital differentiation in the age of the customer, including its latest consumer and forecast data. The session will consider how new technology and changing consumer behavior is changing how retail organizations communicate with, engage and sell to consumers across multiple digital and physical touchpoints. The session will also share examples of how organizations, including those in the Food & Beverage sector, are responding to this changing business environment by improving digital customer experience, pursuing direct customer relationships and extending their business ecosystem of partners.

Michelle Beeson, Digital Commerce Analyst at Forrester

Award-winning smell of cheese – creating unique online experiences

Arla Unika is where Arla experiments and challenges conventions in dairy. Since 2002, Arla Unika has developed new world class cheeses in close cooperation with passionate and skilled people in the dairy business and adventurous product developers.

Today, Arla Unika is an exclusive and well known brand in Denmark and Unika’s cheeses are on the menu of several of Denmark’s top restaurants. The dairy products are also available for the consumers, however only in Arla Unika’s designated stores in Aarhus and Copenhagen and in a limited range of speciality stores.

How can we move online and make it possible to reach more people while still keeping the extremely high level of expertise, storytelling and sensory experience that is such an essential part of the experience in the physical shops? This was the core challenge for Creuna in creating a unique and award-winning online cheese experience.

Helle Jensen, Senior UX Consultant in Creuna Denmark

Appetite for Disruption

Food has never been so fascinating. Technology is levelling the playing field for brands, producers, wholesalers and retailers alike, seeding the sector with opportunities to connect with consumers and test new models. But while creativity and commercial opportunities abound, what does good look like? In this presentation, Contagious will show how the smartest brands are looking beyond the basic efficiency plays, instead embracing experience commerce to add value for the customer and build stronger relationships around loyalty and trust.

Katrina Dodd, Senior Consultant at Contagious