The Norwegian Defence Estates Agency (Forsvarsbygg) has just entered an agreement with Creuna. The contract includes development and promotion of the agency’s brand, the development of campaign and presentation material and the development of digital communication solutions.
The agreement with The Norwegian Defence Estates Agency, which runs for three years, is one of a long string of contracts Creuna has won recently. Among other things, Creuna will assist the agency in the further development and strengthening of its brand among target specific audiences.
The Norwegian Defence Estates Agency is a professional, public sector property entity that builds, operates and sells property for the armed forces, and operates in a market with a lot of players.
“The building and strengthening of our brand is one of our biggest challenges,” says agency communications director Marit Jakobsen Leganger. “Creuna will therefore be an important contributor in the management of our brand.”
One of Creuna’s focus areas is helping companies compete in the new digital reality..
“In addition to being an overall communications partner for the agency, Creuna will also be an exciting digital partner,” says Trine Weidal in Creuna. “There are possibilities to use new media in such a way that communications are made more effective and dialogue with the target audiences is improved. This will be very important in building confidence in and satisfaction with The Norwegian Defence Estates Agency. The expectation of digital services, also from the agency, will increase tremendously in the time to come.”
Creuna will be both a strategic and operational partner for the agency and the deliveries will be across quite a broad spectrum. In addition to working with branding strategy, internal and external campaigns will be developed –as well as digital solutions (including web pages), presentation material, annual reports, marketing material and brochures.
The Norwegian Defence Estates Agency is a custodial body administered by the Defense Department and has the armed forces as its largest and most important customer, but also has other public sector customers. The agency has operations throughout the country and had a workforce of 1336 at the end of 2008.