«Create your experience»
This is the new slogan for the Lillehammer region.
The “slider” is maybe the most important part of the new concept that the travel industry, companies, government – and even you and I – can use when we want to show what we stand for and what we have to offer. With the “slider” you can create exactly the experience you want.
Creuna, as one of three invited agencies, was assigned by Lillehammer Turist to develop new visual profile and communication concept for the many destinations and facilities of the Lillehammer region. Under the region’s new brand name "Lillehammer" one finds well known destinations like Skeikampen, Sjusjøen, Kvitfjell, Hafjell, and Lillehammer by, as well as several of the regions local companies. The new concept was launched February 11.
Main objective
- The mail objective has been to work out a visual profile and communication concept with a solid foundation in the exciting experiences the region has to offer, says Trine Weidal, Advisor and Account Manager in Creuna.
– One wishes to unite the diversity the region represents, that until now has been presented and marketed as isolated destinations and experiences. In the future the destinations connected with the Lillehammer region have the possibility to gather their marketing under a joint/mutual concept and profile, something that will create a clear position for the region, in Norway and abroad.
Also participating in the project from Creuna are Advisor and Senior Graphic Designer Hans Haugli and Marc Ligeti.
Thorough research
– After receiving the assignment we travelled the region for several days, to talk to inhabitants and to experience firsthand what the area had to offer, says Marc Ligeti.
- This made us familiar with the destination, and we feel confident that we have built the new profile and concept on something that already exists in the Lillehammer region.
In addition Lillehammer Turist had carried out extensive market research that was also used in the work, Trine Weidal.
Digital channels
The communication concept will be used broadly in all media, and is especially well adapted to the mechanisms of digital channels. This was particularly important to us, as we know that all travels start online, says Hans Haugli.
Read more in the region’s local newspaper: Gudbrandsdølen Dagningen
Visit Lillehammer.com or make and share your own slider at
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