Through the campaign “Libresse Voice Battle”, hundreds of girls made their voices heard. Now ten contest contributions, designed by famous women, are auctioned on Tradera in support of The Red Cross.
Design a message and make your voice heard. This was the idea behind the contest ”Libresse Voice Battle” which ran from mid June to mid august in Sweden. In total 14 600 contributions came in from all the Nordic countries - 4000 in Sweden - and one hundred contributions were selected to be published in the book ”The Blood Bible” published by Vulkan.
As a part of the campaign, ten colorful and famous women’s own voice-contributions are auctioned at Tradera. All incomes are donated to The Red Cross Youth Association’s girl groups. Behind the celebrity contributions are the author Linda Skugge, footballers’ wife Malin Wollin, radio host Cissi Wallin, pop artist Maia Hirasawa, fashion editor Emma Cornér, singer Alice Svensson, gallery owner and synth artist Marina Schiptjenko, fashion blogger Elsa Billgren, multiartist Kitty Jutbring and humanist Martina Anlér.
Self-esteem and self-confidence is something that many girls need more of. That there still in the 21st century is embarrassing to talk about menstruation for young girls makes it even more urgent for us to encourage young girls to dear more. Libresse’s poll showed that 76 percent of the girls would find it less embarrassing to talk about menstruation if the question was aired more in blogs and newspapers and that there was a longing for ones role models/idols to dare discuss these topics, sais Margareta von Renteln from Libresse.
Libresse has invested in social media for a long time and is one of the pioneers in the field. Via their sites they offer a forum for exchange that is highly estimated by their target group. The Nordic websites have roughly 200 000 visitors each month.
Would you like to know more about the campaign?
Petronella Turesson, Production Manager, Stockholm Sweden
petronella.turesson@creuna.se
+ 46 0733 13 70 81