Now, Libero Club members can design their very own pajamas at www.libero.se and the other Nordic sites. The Nordic campaign Libero Design Competition was just launched, and the winner’s contribution will be sold exclusively in the Libero Club points shop.
For six weeks Libero’s Design Competition campaign will run in Norway, Finland and Sweden. Using a drawing tool, club members can create their very own pajama design with the help of colors, shapes and figures. The winning contribution in each country will be decided by both visitors’ votes and a jury. Club members can invite their Facebook friends to vote for their design.
The winning pajamas will be produced and sold in Libero Club’s own shop, which has approx. 380,000 members. The winner will also be rewarded with a three months’ supply of diapers and pajamas to give away to friends and family.
Creuna is the company behind the idea, concept and production of the campaign. After its first week, the campaign and contest have already received about 10,000 entries.
Want to know more about Creuna and Libero?
Contact Carl Nordling, Account Manager
at (+46) 0733-13 70 89 or carl.nordling@creuna.se