Dansk Sygeplejeråd (DSR, Danish Nurse Council), the unifying organisation for thousands of passionate nurses, is facing an extensive launching of its brand and visual identity. This happens in collaboration with Creuna, who uncovers values and needs among DSR’s members.
DSR has gone through an marked development the past years, this is why DSR now wishes to also update its brand and visual identity –graphic layout of brochures, stationary, magazines and other printed material, website and all other media and publications that DSR is behind.
Creuna is working on this with DSR’s communication department and – just as important - with the nurses. DSR and Creuna has lately worked intesively at interviewing members, producing media analysis and focus groups. All of this to secure that DSR, in addition to beeing a strong health political participant that protects the members interests, is also an organisation that is easy to get in dialogue with and that communicates at eye level with the nurses.