Mobile internet is booming. Smart phones are already more widespread than both landline telephones and computers with internet access. According to Morgan Stanley, by 2014 there will be more people surfing the internet from mobile phones than from PCs. Perhaps this comes as no surprise, as the latest smart phones today provide us with the easiest access to e-mail, personal calendars, the internet, social media, apps, games and more – which is to say everything for which we have previously relied on PCs.
Drop the ‘let’s-wait-and-see’ strategy
Will you react or look on from the sidelines? Those who experiment and investigate today will have won time and experience tomorrow. And before long, everyone will have reaped the long-term business benefits. Why? We need only look back at the early days of the internet. The companies that did not come out of the start block in time have the poorest internet presence today.
Come to our Digital Briefing and mobilize your business
Does your company have a strategy for connecting with your customers in the new mobile reality? What might it mean for communications, marketing, branding and customer service? And how do you ensure the development of your products and services in a mobile context, so that they remain relevant and in demand in just a few years?
Participate in Creuna’s Digital Briefing about mobile business innovation, and give your company a strategic and tactical mobile boost. In just three hours you will gain new insights that you can take home and use to challenge your colleagues in management.
But hurry: there are a limited number of spaces, and they have gone quickly in past events.
Programme
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08:30 |
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CHECK-IN AND BREAKFAST |
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09:00 |
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WELCOME |
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09:15 |
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MOBILE TRENDS BY THE NUMBERS
2010 is the year in which mobile broadband truly made a breakthrough. But how significant is this development, really? How rapidly are things unfolding, and in which areas are things moving the fastest? What are the most attractive focus areas in the mobile platform here, now and in the future? Here we serve up the dry figures, which show that you must take mobile communications seriously if you want to move your business forward.
Kirsty Glenne, Senior Executive Advisor, Creuna Norway |
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10:00 |
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BREAK AND REFRESHMENTS |
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10:15 |
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UNDERSTANDINDING THE NATURE OF MOBILE
The term ‘mobile’ covers much more than just mobile telephones. It is both a physical and mental state that you as a leader must keep in mind when developing future products and services. Gain insight into what it means in reality to go mobile. Gain an understanding of different needs and desires for communication and interaction while on the go, and see what business opportunities the new communication landscape represents for your company.
Martin Deinoff, VP Marketing and Business Development, & Fredrik Hörnsten, Web strategist Creuna Sweden |
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11:00 |
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INNOVATIVE MOBILE CASES
What should we go about doing first in the mobile area? This is a question that most professionals ask themselves. We will show you a number of Scandinavian and international ideas, concepts, products and services that demonstrate smart mobile thinking. It is our goal to prepare you to continue this line of thinking on your own, and to begin to identify new business opportunities. Examples will come from both the areas of B2C and B2B.
Simon Kibsgård, Concept Developer, Creuna Denmark |
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11:45 |
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DEBATE WITH THE SPEAKERS |
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12:00 |
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SANDWICHES |
Sign up
Copenhagen: November 24
Stockholm: December 10
Oslo: December 13