What would you like: a larger house, car or family? According to Nordea, it’s first and foremost about finding the right financial balance. As part of the recently launched campaign, ‘In Balance,’ Nordea is therefore offering to test clients’ personal finances. Nordea’s marketing partners, DDB and Creuna, are behind the campaign, which has been launched throughout all of Scandinavia.
Nordea strives to be the serious consultant and bank that takes into account its client's life situation, and thereby adjusts its financial advice and services accordingly. ‘In Balance,’ a new Scandinavian campaign developed by DDB and Creuna, now provides everyone with the opportunity to test their finances and to discover the advantages that Nordea has to offer – based on where they are in life, and on what they want from life.
The campaign was launched in October in Denmark, Sweden, Norway and Finland through mass media and all digital channels. The core of the campaign consists of an interactive feature on Nordea’s website with which clients can test their finances and receive assistance in finding the right financial balance. The interactive test is also up and running on the websites of Nordea’s subsidiaries.
“This campaign is one of the first fruits to be harvested from the partnership between DDB and Creuna. We’ve been through a very constructive and exciting process, and we’re now looking forward to following the results that the campaign creates for Nordea,” commented Kim Jong Andersen, Creuna’s Senior VP for Strategy & Concept.
The objective of the campaign is to create awareness and interest in Fordel+, a client program which, in addition to providing the most favorable interest rates, offers Nordea’s clients a personal consultant who can help them find the right balance in their finances.