Scandinavian based Full-service digital Agency Creuna, signs partnership with world’s leading strategic Web Analytics/Performance consultancy firm: Web Analytics Demystified. With the continued growth of online business and exceptional market penetrations in Scandinavia, marketing managers are increasingly focused on measuring the effect of their digital investments. Creuna, which has built up Scandinavia’s largest web analytics team, will collaborate with Web Analytics Demystified in order to align processes and human resources on top of wide range of existing technologies.
In the past years, Web Analytics Demystified has helped some of the biggest brands build up a leading online position through strategic web analytics consultancy such as ESPN, Walt Disney and Lego. Founder Eric T. Peterson has established a unique reputation as a corporate consultant in the U.S. and his European counterpart, Aurélie Pols, holds over a decade of experience in the digital measurement field throughout Europe. Creunas customers will reap the full benefits of this partnership by leveraging a true strategic vision in order to effectively compete on web analytics:
“Together with Web Analytics Demystified we can become even better at putting ourselves on the top management agenda, helping the leading brands in Scandinavia to establish a competitive edge through effective use of web analysis,” says Marc Sårde, Head of Online Business Optimization at Creuna.
“The partnership also represents a unique opportunity for our clients in Scandinavia to draw on Eric T. Peterson’s and his European partner Aurélie Pols’ extensive knowledge of result-oriented web analysis, and in the future we will be able to offer the best consultancy at a strategic, tactical and operational level,” concludes Marc Sårde.
Aurélie Pols, Head of Web Analytics Demystified Europe, explains the partnership:
“Creuna, with offices in Denmark, Sweden and Norway was the right choice of business partner for us in Scandinavia. Their combination of technological expertise and conceptual creativity is unprecedented and they have succeeded in generating significant results for their clients as a full-Service Digital Agency, integrating digital measurement and accountability. Through their unique methodology, Creuna is at the forefront of digital communication and I am looking forward to the collaboration,” says Aurélie Pols, principal partner for Europe of Web Analytics Demystified.
“Scandinavia is a mature market when it comes to digital communication with penetration rates of online banking close to 75%, which certainly does not pale in comparison to the U.S.! Companies are investing an ever-greater share of marketing budgets in the digital space, becoming aware of the need to measure their effects. Creuna understands business processes, user behavior and systems integration. Together we can assure their clients are accountable for the budgets they allocate to the online channel,” adds Aurélie Pols.
For further information, please contact
Marc Sårde, Head of Online Business Optimization, Creuna
Telephone: +45 22 68 58 72
E-mail: marc.saarde@creuna.dk
Aurélie Pols, Head of Web Analytics Demystified, Europa
Telephone: +34 687 75 84 16
E-mail: aurelie.pols@webanalyticsdemystified.com
About Web Analytics Demystified
Web Analytics Demystified founded in 2007 by Web Analytics Demystified author and former Jupiter Research analyst Eric T. Peterson provides objective guidance to companies striving to realize the full potential of their web measurement strategy; bridging the gap between technology and business strategy.
Web Analytics Demystified provides multiday strategic consulting engagements, workshops, and staffing support services for companies looking to hire dedicated web analytics professionals both in the U.S. as in Europe. Since 2009, Web Analytics Demystified services European companies, through Aurélie Pols, renowned blogger and web analytics professional, co-founder of OX2 and former practice lead of Web Analytics at LBI/IconNicholson.
Read more about Web Analytics Demystified at www.webanalyticsdemystified.com