Creuna has been selected as Rottefella’s new agency. Creuna will deliver branding communications for all channels.
Following an agency competition in June 2009, Rottefella has chosen Creuna as its new branding and communication agency.
Rottafella is one of the world’s best-known brands in the ski industry, especially in cross-country. Some of the world’s best cross-country skiers use Rottefella bindings, and the majority of Norwegians use Rottefella equipment every winter. Thanks to a combination of quality and good design, the name Rottefella is as solid today as it was back when Norwegian Bror With developed the modern cross-country ski binding over 80 years ago, in 1927.
“We chose Creuna as a new agency because they offer a solid combination of creativity and professional expertise in branding and identity,” says Rottefella Marketing Coordinator Lars Bergerud.
For Creuna, the assignment represents a unique and exciting opportunity to work with a brand almost every Norwegian has a relationship to. But Rottefella is also an international brand with a positive and well-known name abroad, as well –in an extremely tough market with many competitors and a high-profile. In such a market, it is critical to build a brand and identity that develops in line with the times. That is what Creuna will assist Rottefella with.
“We are extremely happy and enthusiastic about working with such an exciting brand as Rottefella. To begin with, it is a branding project, but we hope this will develop into a long-term cooperation in many areas,” says Nina O’Gorman, Creuna Creative Director.