Tryg is now launching its largest Scandinavian campaign so far in connection with the new joint name, logo and design identity of the insurance concern in Norway, Finland and Denmark. Creuna has led the online branding venture which will connect Tryg even closer to the term “tryghed” (security).
The Danish insurance group, Tryg, has just launched its new Scandinavian brand strategy, the primary aim of which is to brand Tryg under one name and identity in Norway, Finland and Denmark and to connect the insurance group even closer together with the term “tryghed” (security).
The Internet plays a crucial role in the strategy. As a modern insurance products supplier, Tryg wants to initiate a movement in society and utilize the Internet’s social character to create focus on security. Therefore, Creuna has developed an online platform where people can share their photos of what makes them feel secure, become wiser about security and participate in competitions for iPhones every week.
The online platform activates the term “security” and opens it so it becomes personal, inspiring, applicable, insightful and involving for the users. The users can vote on their favorites and share them via Facebook, Flickr and other social media. The campaign will thus live on in other online forums.
Creuna has likewise been responsible for the production of banners which will be marketed extensively on a large number of well-visited websites and will ensure dissemination of the knowledge of the campaign.
Creuna is the lead agency on the Scandinavian online venture, while Danish Bates Y&R is responsible for everything offline.
Visit:
tryghed.tryg.dk
trygghet.tryg.no
mielenrauhaa.tryg.fi
trygghet.modernaforsakringar.se