Ruter AS, the administering company for mass transportation in Oslo and Akershus, has signed an agreement for advertising services with Creuna and LOS&CO.
Creuna is to deliver value-creating communications solutions, with particular focus on the use of digital communications channels. LOS&CO will deliver advertising agency services, in addition to being a strategic sparring partner.
The agreement with Creuna is for a duration of three years, with the option of one additional year. Creuna will deliver advertising and communications services and solutions based on the use of traditional media and channels, as well as digital channels and solutions.
“Creuna will, with its extensive expertise in digital media, be able to contribute to the development of commercial, informational and entertainment services that benefit Ruter’s customers,” says Creuna chief executive Arne Hjeltnes. “For Creuna, this agreement confirms we are a leading provider of digital communications services for the Scandinavian transport sector.”
A merger of Oslo Sporveier and Stor-Oslo Lokaltrafikk, Ruter is responsible for ensuring Oslo and Akershus have an attractive and effective mass transportation system. This means that Ruter serves a large customer base and has a great need for a clear and targeted communications system for the benefit of its customers.