Bureaubiz recently released the results of an image analysis of Denmark's largest digital agencies, and Creuna was found to be the most well known Danish digital agency, as well as the one with the best image.
The annual MyImage analysis, performed by MyResearch in collaboration with Bureaubiz and the Danish Advertising Association, examines 13 of Denmark's largest digital agencies. The analysis shows that Creuna has the country's strongest overall brand, as the company ranked first in the categories of brand power and brand strength, while finishing third in brand position.
"We're extremely pleased by our top ranking and by the way advertisers see us. But we have no intention of resting on our laurels. We are constantly rearming in the areas of strategy, creativity and technology, because it is important for us to be both the biggest and the best – and this requires capabilities in marketing, media, communication, design and, not least, technology", says Creuna Denmark's Managing Director, Thomas Vejlemand.
The study also points to a clear trend of digital agencies taking over and completing assignments that were once the responsibility of advertising firms, which is something with which Creuna is quite familiar. This is also why the company has welcomed several strategic and creative profiles to the team. Among them is one of the advertising industry's heavy hitters: Kim Jong Andersen, formerly of the Hello Group, who is Creuna's new Client Service Director. The company also features a number of top-notch creative profiles, including Kamilla Blæsbjerg, whose design portfolio includes brands such as Nike, IKEA Business, Nokia, Proctor & Gamble and DELL, and Caroline Deichmann-Bendixen, who has worked with digital concept development for more than ten years and who produced the famous Ronaldinho video in which the Brazilian footballer shoots and hits the crossbar again and again.
"Digital agencies are based on strong digital capabilities, and we have gradually developed in the areas of communication and, most recently, marketing. That is why we are well known in our clients' IT departments and among their communication directors. The next step will be to position ourselves just as strongly in relation to their marketing directors. Marketing and sales will come to play an increasingly bigger role in our area of business, which is why we want to be more involved in marketing and helping our clients increase sales and brand themselves in the future", explains Vejlemand.
The full image analysis can be purchased by contacting Mogens Østergaard at mo@myresearch.dk or via www.myresearch.dk/mycontacts
For further information contact:
Thomas Vejlemand, Managing Director of Creuna; mobile: +45 2268 5838, e-mail: thomas.vejlemand@creuna.dk