We provide strategic direction and profitable concepts for our clients' use of digital media.
Digital Business Strategy
Companies must adapt to the many new rules of the game on the market, which is driven by digital development and which is changing the commercial landscape across industries.
Creuna ensures that the company’s strategy pinpoints the trends, potential benefits and economically attractive initiatives to be derived by its use of digital media outlets. This comprehensive strategy does not divide the world into an outdated online/offline dichotomy. Customers do not live online or offline. They live. They respond to companies and brands based on these companies’ and brands’ ability to meet their needs, regardless of media, the point of contact or outlet.
An effective digital strategy must therefore be a fully integrated part of the business strategy, and not simply an afterthought left to the marketing or online department alone.
Digital Branding and Communication Strategy
Companies need a new dimension in their business strategies. A dimension that is more widely encompassing than the traditional strategy, which does not always describe how promises are kept, express company opinion or display brands in different digital contexts. It is important to encompass everything from television, print, website and e-mail ads, to sales materials, blogs, Facebook and Twitter updates, and online debates.
As a result, companies today need more than the classic brand manual explaining look and feel and tone of voice. They need a guide that shows the way when it comes to branding and communication in the the digital reality, and explains how to exploit opportunities and avoid pitfalls.
Creuna helps companies analyze their business environment: customers, employees, partners, investors, journalists, suppliers – yes, everyone and their media habits are scrutinized. This enables us to recommend communication and branding strategies that bring the company and its brands up to date with the digital age and the demands of today.
Digital Marketing and Media Strategy
In order to reach target audiences in the new media landscape, companies must find new ways of defining their users and customers. Target groups must be engaged in new ways as companies adapt to the changes that all media is currently undergoing. Because what worked yesterday will not necessarily work tomorrow.
We at Creuna ensure that the digital marketing and media strategy is focused on the company’s most important target groups and their digital media behavior. And by using the most effective digital media and available outlets, we guarantee that all essential parameters are analyzed, described and support the company’s overriding goals for sales, brand position, etc.
Service Design
Companies in all industries will increasingly be forced to account for new points of contact and that do not necessarily fit their current worldviews and organizational structures.
Creuna is a true strategic sparring partner and a supplier of integrated services conceived in a digital context and developed to meet changing user demands. We can assign a team of analysts, designers, economists and system developers capable of pinpointing a company’s users and their online behavior, in order to develop more attractive digital services and an enhanced user experience.
Business Case and ROI Calculation
We evaluate three key parameters: potential sources of income (sales), potential savings (costs) and potential brand capital added (image value).
Business case calculations do not replace the healthy dose of common sense, experience and intuition on which most everyday decisions are based. A gut feeling is better, however, when experience and intuition are supported by economic rationale. Furthermore, it becomes easier to raise finances for a potential project once the connection between yield and investment has been calculated.