We offer specialist expertise that brings our clients and their brands to the top in search engines
Search Engine Marketing (SEM)
Search engine marketing one of the most obvious methods in online marketing. Furthermore, when executed properly, SEM is one of the most cost-effective means of generating site traffic and conversions.
However, we seldom provide isolated SEM advising and campaigns, as we typically are involved in the entire communications flow, from grabbing user attention to taking action and optimizing the effect. In other words: from traffic-to-site, to traffic-on-site, because even an AdWords ad with an above average click rate will yield few results if the page the user lands on is incomprehensible and unable to convert clicks to customers or leads.
In connection with SEM, we typically optimize our clients’ existing landing pages or develop new landing pages to ensure that site visitors are more likely to add to the company’s conversion objectives.
Search Engine Optimization (SEO)
The battle for pole position among search engines’ so-called organic search results is extreme – and it will become more so in the future. Unless a brand is so well known that anyone can find it by entering the company name directly into the browser’s address field, it makes sense to take search engine optimization seriously.
Because strong SEO capabilities are a must for a true full service digital agency, Creuna guarantees the required expert knowledge and competencies to create SEO solutions that bring our clients and their products to the top of the leading search engines – and to the top of their target groups’ minds.
Internal Search
We offer valuable knowledge by analyzing site visitors’ use of the internal search engine. This includes customers who search for products that are not offered by the company, or a product sold by the company that users call by a different name. We use this knowledge to optimize external searches on Google, Bing, etc. in order to minimize the search marketing budget and maximize traffic and conversion rates.
At Creuna, we help you with everything from selecting technology and search logic set-up, to designing user-friendly search results and instructions. And we’ll of course see to implementing the websites' internal search engine as well.