Good functionality, content and experiences adjusted to specific channels are always core elements of our design.
Company sites
Creating a sublime corporate website is no routine task, and it can be a challenge to find the right agency that is capable of combining commercial considerations, user-friendliness, and the right design and technical platform in a single order. But this just happens to be our area of expertise. Only few agencies have as much experience as Creuna in corporate website design and content management – and we continually strive to be the best in this field.
We maintain an unwavering focus on fully understanding our client’s business strategy, market position and sales objectives, and then taking into account the individual needs of the site’s many different target groups.
Product and Brand Sites
We find a common theme among virtually all brand or product sites: Create experiences that generate sales. Therefore, decisions concerning content, functionality and design should always strike a balance between softer communicative and visual messages, and more concrete ones like, ”Contact us to test drive Car X”, ”Send me more information about Retirement Plan Y” or ”Print this coupon and redeem it at Store Z”.
Design for brand marketing sites should not only set a given brand apart from the rest in the user’s mind. It must also compel users to interact and react to the established conversion targets, so that the results also stand out from the rest.
We typically involve our web analytics experts in the interaction work to ensure coherence and enable us to document the value our ideas, concepts, content and design bring to our clients.
E-commerce and Self-Service Sites
Not many agencies out there can deliver a full package of business consulting services, user-friendliness, graphic design, technical development, marketing, impact measurement and optimization of large-scale online store solutions. Creuna can. Our experience comes from several online stores operating nationwide, internationally, globally and within different industries. We handle everything from the consulting phase to full implementation. You might say that we’re black belts in e-commerce.
We can construct extensive tailor-made total solutions, as well as create unique online store designs and manage system implementation for smaller specialty shops.
Information Sites and Portals
We construct portals for the public sector or company employees that feature search functionality which significantly increases the utility value of the site.
Working closely with user analysts, designers, developers and search experts, our experienced information architects create unique user interfaces that turn data into information, and information into knowledge. Whether the site is intended to provide companies with access to the public sector, or job seekers with access to the most attractive leads in a job database, the same capabilities are almost always needed: interaction design, an understanding of the user and the ability to operate the latest technology.
Community Sites
The most compelling arguments for investing in an online community are not only those dealing with increased customer loyalty, improved sales figures or saving money on customer service. Perhaps the most substantial return comes in the form of greater insight into the users and their needs, their motivations and behavior when it comes to owning, using or recommending the company’s products to others. This insight is arguably the most valuable knowledge a company can possess. It is knowledge that can be used to improve quality of products and services. And it is a new reality, in which online activity changes services and products offline.
Creuna understands how to organize digital platforms or communities to suit users’ needs. As we are reminded everyday, they are the ones with the greatest knowledge of how products are actually used.
Mobile Sites
The mobile channel is and will be more important than the internet as we know it today.
That's why we always seek to bring our clients around to the mobile mindset, here and now. It makes just as much sense as the introduction of the homepage contact form did in 1995. It was brand new, but easy to understand, as it meant clear advantages in making contact with new customers.
Creuna does not just design websites that can be read on cell phones – besides, what do you need an entire company website for when you’re on the go? We provide content and functionality that is relevant on the go and in a mobile context. This is what makes us more efficient, makes life more fun and gives people more time for the things that truly matter.
Blogs
In light of today’s demands for transparency, companies must be more open to the outside world. They must listen closely and maintain a critical and self-aware approach to their activity in the sphere of social communication. They must become involved in the debates around them without trying to control the dialogue, but instead facilitating it by making new tools available that promote mutual understanding.
At Creuna, we provide strategic communication consulting by sparring with management on company readiness and best practice in the blogosphere. Our objective is not to recommend a blog at any cost, but to explore the potential of the company opening up to the outside world and entering into closer dialogue with its surroundings – while always keeping a close eye on creating commercial value for our clients.
Landing Pages
Designing effective landing pages is a combination of science, creative workmanship and technology. At the same time, optimizing website conversion rates is an ongoing process. New knowledge about the design and communication found on landing pages often comes about as the result of teamwork between our designers and web analysts, who utilize a wealth of methods and tools to measure effect. A/B testing and multivariate testing are just a couple of examples.
From time to time, our consultants are able to observe and gain further insight into user behavior through usability tests. We call this true cross-disciplinary competitiveness that benefits our clients.