Understanding and respecting the power of users. That's the prerequisite for today's successful branding.
Digital Media Planning
As the bulk of media budgets gradually shift towards digital media, we at Creuna aspire to become our clients’ preferred media spending advisor – particularly for projects in which we create new digital media platforms such as online communities, branded entertainment concepts, online stores, etc. In these projects, it is natural for our clients to involve us in their media planning, as we are experts in turning digital media spending into a lucrative investment.
Campaigns
In addition to building, rebuilding or enhancing digital platforms (websites, online communities, stores, etc.), we develop creative, engaging campaign concepts that generate increased traffic and sales for our clients.
The most effective campaigns are based on solid insight into the assignment’s business challenges and key performance indicators (KPIs), as well as the target group’s ability and inclination to become involved. Our keen understanding of our clients’ success criteria provides us with a creative space in which new and unconventional ideas are evaluated to determine their potential impact in practice – be it a sales, information or public opinion campaign, or even something completely different.
Social Marketing
We help companies to understand themselves in a social context, map social profiles, identify potential in their target groups and devise plans for creating a strategically aware social media presence. This entails everything from participating in online debates and making one’s presence known on platforms such as Facebook, Twitter and LinkedIn, to creating an employee blog, online customer community, or something entirely different that has yet to be invented and tested in practice.
Online advertising
We develop online campaigns with banners and display ads in every imaginable shape, size and context. From simple static banners to the integration of video, sound, animation and interactive functionality in the form of questionnaires, registration forms, games… as you see, ambition and imagination are the only limits
We also help design display ads on paid search platforms such as Google AdWords, and we configure advanced and comprehensive tracking to secure statistical evidence of what is working and what is not.
Content Production
Whether it’s a website, an advertising campaign or an all new digital platform, we are always fully focused on creating concepts with high quality content. We are capable of enhancing content and making it unique to ensure that our clients achieve better results.
Today we hear arguments for reallocating advertising budgets to develop products with “built-in marketing” or to make products so good that they market themselves. Creuna is firm believer in this path towards a strategically sustainable competitive edge in a digital age; and we are already working to develop digital dimensions around products and services, adding value for our clients and making us an excellent sparring partner for R&D departments.
Identity Design
Creuna creates brand identities that not only stand out from the crowd on business cards, letterheads and brochures, but which are also designed with an understanding of the digital consumer and what it takes to effectively communicate across different media. From webpages and cell phones to business cards and letterheads, we ensure that your company’s identity is equally effective on a 60 x 60 foot poster as a 100 x 20 pixel digital logo. And that’s what grabs customer attention and builds employee pride.
We know that a unique visual identity is a strong differentiating factor. Therefore, we have gone to great lengths to develop our own. Read more about our identy here.
Design for Print
Creuna’s designers are not only experts in digital design. They have also developed total brand identities launched on various media and channels. Likewise, our clients often wish to launch a design created for online in an offline context, so we are always ready to adapt to changing times and roles in the agency industry.