Based on a deep insight in user behavior we optimize our clients solutions every single day.
Customer & User Insight
We always put ourselves in the users’ shoes to understand their needs and expectations regarding our clients’ products and services. This allows us to build solutions based on true insight rather than guessing. It also ensures coherence between visual design, content, functionality and, not least, the marketing of the solution. We minimize the risk of building something that does not function in practice, while increasing the chances of creating financial value for our clients.
We have many methods to fit any number of problems. For example, we utilize ethnographic observation, in which anthropologists actually move in and live with representatives of the target group. We also employ test methods that involve examining out customer and user behavior in practice. We are constantly refining our methodological repertoire, because we can never learn too much about our clients and their customers.
Web Analytics & Optimization
We optimize our clients’ solutions every day based on measurments and understanding users’ actual behavior. We understand how to extract important information from comprehensive data material. Such knowledge not only provides the opportunity for optimizing the online channel, but also for improving products, marketing, sales, service and other points of contact with the target audience.
We structure web analytics for our clients as an integrated part of their digital strategies to ensure that marketing investments create value, turning web analytics into a true competitive edge for our clients.
User Experience Analytics & Optimization
Most professional websites are designed to provide the necessary level of user-friendliness. Therefore, it takes much more than simply ensuring the solution is understood and used in practice for a website to stand out. It must be competitive in the dimension of overall experience, which we call user (or customer) experience design.
At Creuna, we use many different methods of analysis in examining user experience, including field studies, focus groups, persona creation, touch-point analysis and observation testing.
Regardless of the method used to design the concrete solution, our clients should constantly analyze, test and optimize. Creating positive user experience is not a project with a start and end date; it is an ongoing process that keeps digital communication and products up-to-date and maximizes both cost-effectiveness and company image.