Nordea is the Nordic Region’s largest bank, with around 10 million customers, 1400 branches and a leading position in netbanking, with 6.1 million e-customers.
Nordea chose DDB and Creuna as bureau partners in spring, 2010. This is a constellation that ensures the bank strategic strength in the Nordic Region, where Creuna stands guarantee that Nordea will succeed in all digital channels.
Here you can read more on Nordea’s partnership with DDB and Creuna.
In Balance
In Balance was launched in October 2010 and gave people a chance to test their finances via an interactive test on the website and to discover the advantages that Nordea has to offer, based on where they are in life, and on what they want in life. The campaign was launched via mass communication in all digital channels in Denmark, Sweden, Norway and Finland.
Read more on the In Balance campaign here.
Investment and pension
Nordea wanted to create focus on the bank’s consulting possibilities and attractive investment products. This resulted in a Nordic campaign launched in November 2010. Creuna stood behind the digital part of the campaign, which was highly video-based.