Digitization has become the talk of the town in many boardrooms. Like globalization, it’s more than just another buzzword. It’s changed the way we do business. For good.
It’s given us new ways of doings things. New ways of optimizing processes. It has provided easy access to new markets - but has also brought on a new breed of competitors. But most importantly, it has shifted the power balance between companies and their customers.
Most management teams have accepted digitization as a inevitability that will shake up their business over the coming years, but now the real question arises:
Where does the digital journey start?
For manufacturing and engineering companies, the digital opportunities are plenty. Should we focus on integration of new technologies in product development? Optimization of the supply chain setup with a digital layer? Digitization of marketing and customer service? Transformation of sales initiatives from the real world to billions of screens?
Prioritizing is hard and the only thing certain is that your digital efforts shouldn’t only cater to your internal business needs. You should also enable a better experience for your customers. Because in today’s business environment, digitization without a rigorous customer focus is virtually the same as business hara-kiri.
Learn from leading practitioners
At Industry AHEAD you will be inspired by case stories from some of the companies who are already well underway in their digital transformation. Each case story tells of a specific approach to digitization.
Lars Elkjær Andersen will present Vestas’ learnings on digital transformation of sales and tell the inspiring story of how Vestas has gained competitive advantages by launching a new eCommerce channel.
Daniel Breum from global technology company Cobham plc. will give you the insights on how they are transforming their marketing and customer service efforts. Behind the development of a digital single-point-of-contact for their customers lies an inspiring focus on the implementation of a customer-perspective across the organization.
Trends, tools and inspirational boosts
Henry Mason, the Managing Director from renowned global research institute TrendWatching, will present a framework for aligning business priorities with rapidly shifting market tendencies.
Kristoffer Okkels from Creuna doubles as conference host and presents the latest insights on why now is the time to embrace digital transformation. Furthermore, he'll give you a practical framework for digital strategy development
Lastly, a number of short, inspirational boosts will add energy to the conference. See, for instance, how augmented and virtual reality can be used for both customer engagement and more efficient maintenance of equipment and plants.
Conference Program (updates to be added ongoing)
8.30: Arrival, check-in and light breakfast
9.00: Welcome to Industry AHEAD (Creuna)
9.30: Digital transformation of sales (Vestas)
10.05: Inspirational boost (FarmBackup)
10.20: Coffee break
10.40: Trend-Driven Innovation (TrendWatching)
11.30: Inspirational boost (Kanda)
11.45: Digital transformation of marketing (Cobham)
12.20: Wrap-up and Q&A
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