We've collected summaries and slides from the presentations given at Industry AHEAD. You'll find it all on this page - enjoy!
The 4th industrial revolution! Kristoffer Okkels, Creuna
These are exciting days to be alive, since we’re witnessing the 4th industrial revolution. This one isn’t powered by steam, electricity or computers but is driven by four coinciding clusters.
Processing power and connectivity - Everything has/is a computer and everything is online.
Data analytics and business intelligence - The huge amounts of data being collected is being used to innovate new products and services.
Interactions between man and machine - Devices like Amazon Echo makes interactions with machines seamless.
The merger of the digital and the physical world - 3D printers are a good example of this trend.
This revolution is guaranteed to affect your operational setup, product development and business model. Where the previous industrial revolution focused on the manufacturing setup, this revolution is focused on customer relationships.
Companies of today are met with three challenges; Competing in a globalized world, harnessing the 4th revolution and engaging complex customers.
B2B customers of today are used to shopping online, which is why they are 60-90% through the purchasing process before engaging with a vendor - and a staggering 93% prefer self-service online.
In order to succeed, businesses need to manage customer experiences in order to maintain customer loyalty, increase customer advocacy and reach a higher profitability.
One platform to rule them all! Daniel Breum, Cobham SATCOM
Cobham SATCOM was faced with two main issues when embarking on their digital journey. Their product, however technical it is, was being commodified. At the same time the company consisted of four companies merged into one.
A way for them to differentiate from competitors was, besides having a huge focus on R&D, to make an easy to work with online platform to facilitate support and interaction with their partners.
Their solution is a coherent and partner-centric platform, that has merged the four companies’ 14 different logins and platforms into one.
Making the purchase of extremely technical equipment easy has now become a competitive advantage. The advantage is to be maintained by a continued focus on developing in the digital field. Amongst other initiatives are a time and money saving AR solution to replace demo equipment.
What's next? Henry Mason, Trend Watching
TrendWatching predicts consumer behaviour by studying businesses. Their idea is that consumer demands are born when brilliant new innovations are made. In other words, once convenience is known, expectations follow.
Like how Uber has has not only had an impact on what we expect from our transportation - but how the convenience of ordering by the push of a button has also transferred across fields of business - i.e. the Amazon Dash-buttons.
TrendWatching argues, that this expectation transfer means, that your competition is not your competitors, but things like Apple’s design, Tesla’s sustainability and Red Bull’s entertainment.
TrendWatching has three trends to watch out for if you want to please the digital super powered consumers of today.
Intuitive interfaces - Nobody wants to struggle with longwinded tech after Uber has nailed it.
Informal info - 6 out of 10 apps downloaded are messaging apps, so chatbots delivering information in the fast, informal and accesible language of the customer is a thing to look out for.
Upgradia - Physical goods become better with time, just like the smartphone. I.e. Tesla just uprgraded their cars with a self-parking software update.
Help the customer and support the aftermarket sales! Lars Andersen, Vestas Wind Systems A/S
Vestas set out to create a best-in-industry eCommerce platform. The idea was to make it easier for customers to order incredibly intricate spare parts, free up time internally in sales staff and give aftermarket sales a boost.
Convenience is almost as big a factor for the loyalty of their customers as price, so an easy-to-use platform to find the specific parts for specific turbines was essential. The new eCommerce platform will - in the foreseable future - even be able to say when new parts should be bought and installed, saving the customer precious downtime and boosting aftermarket sales.
The huge amount of hours spent aiding customers with spare parts can new be channeled into new sales.
Vestas also has a continued focus on developing new digital customer experiences.