Newly published reports in Denmark and Sweden position Creuna on top of the Scandinavian agency industry.
The first Danish analysis of the digital communication industry made by Børsen ranks Creuna as no. 1. Both in terms of turnover and number of employees. The report from Børsen also highlights, that the digital communication agencies are as big as PR-agencies, Media Agencies and DM-agencies together. The growth from 2006 to 2007 within the digital communication industry was 43,6 % compared to only 4,9 % growth rate for traditional advertising agencies. The analysis includes 48 agencies.
The 10 largest digital communication agencies in Denmark
Source: Børsen, 10. september 2008, Denmark
A similar report from made by industry expert Clas Collin ranks Creuna as no. 8 on a list of agencies in Sweden. This list includes all kinds of agencies and not only digital agencies.
For more than 15 years Clas Collin has monitored the Swedish agency industry and his analysis gives the most complete overview of the agency industry in Sweden. The report presented on the 12th of september highlights, that the web agencies counted for the largest growth per cent, in terms of income in 2007. The growth for 2006 was 41 %. With only 7 % growth, the advertising agencies accounted for the lowest increase, according to Collin’s analysis. The analysis includes 332 agencies.
The 10 largest agencies in Sweden
Source: Clas Collin, Sweden