Schibsted is a Scandinavian media group with 9 000 employees and operations in 21 countries. It has a presence in the newspaper, TV, film, online, mobile-phone, book and magazine media. Although Schibsed's domestic markets are Norway and Sweden, the group also has extensive operations internationally. Its turnover in 2007 was NOK 13.6 billion.
The Challenge
Schibsted's challenge is to become a strong owner and to develop its position as a media group, without overshadowing or compromising the integrity of each of its media houses, which must maintain editorial independence. So while Schibsted in the latest years have seen the need for an identity of their own, and strong communications, the relationship to it’s company portfolio should also be considered.
The Solution
Creuna started initially with developing the annual report of Schibsted. This developed into the establishment of a corporate web-site, web-report, visual profile, and most recently, its intranet solution. Throughout, Creuna has focused on developing strong messaging on a corporate level that showcases Schibsted as an innovative, long-term media owner. Another important objective is to make corporate informationeasily accessible - and useful. We have drawn inspiration from the busy and compact visual style that is prevalent in media today. We have also utilised elements of Schibsted-owned brands and productions, to transfer some of the brand equity from the properties to the parent company without tying them too closely together.
The Results
The solution has provided Schibsted with several benefits:
- A distinct, vibrant and price winning visual profile.
- A stronger identity for the company and an information infrastructure that helps Schibsted connect better with the companies it owns.
- Access to a flexible and scalable intranet platform that supports the client’s ambitions for future development of its organization.