Citroën has been one of the fastest growing car brands in the Swedish market in this decade. Creuna has been Citroën’s digital partner in Sweden since 2005. Most recently, in spring 2008, we launched a digital campaign for Citroën’s prestige C5 automobile.
The Internet is an increasingly important information channel for consumers who are considering purchasing a car. Recent studies show that 80 percent of buyers check the Internet before visiting a car dealership. To meet this need, Creuna and Citroën have produced an easy-to-handle and flexible website that functions as a living display window – it abundantly furnishes images, facts, price information and offers.
Creuna is responsible for the concept, design and technical implementation of the Swedish website. It is based on Microsoft CMS, and was launched in 2006. The work has called for close collaboration with Citroën in Sweden and France, as well as with Granath Euro RSCG, Citroën’s advertising agency. The new website resulted in a strong focus on visitor frequency.
Citroën placed even more faith in Creuna in 2007 when it expanded its use of our successful concept and working methods from the Swedish market to the Danish and Norwegian markets.
The most recent campaign launched by Creuna for Citroën is the manufacturer’s most recent prestige model – C5. Through the C5 campaign on the citroen.se website, potential buyers can view the car's interior, change colors and rims and receive detailed product information.