The ASSA ABLOY Group is the global leader in the lock industry, with 150 subsidiaries in more than 40 countries. Since 2006 Creuna has been ASSA ABLOY’s main agency for web communication and development.
Creuna serves as ASSA ABLOY’s strategic, creative and technical partner for digital media communication with clients and partners. The assignment includes responsibility for design, graphics and technical production, in addition to support during rollout and administration. Creuna is also supporting ASSA ABLOY in realising its vision of producing a common web framework for all of its subsidiaries worldwide.
ASSA ABLOY's web framework is being rolled out globally. It is based on an organisational and technical solution that simplifies launches in new markets and for subsidiaries that have independent graphic identities.
The administration tool enables ASSA ABLOY’s local web editors to change pages themselves. A working group at Creuna is always available to serve as a sounding board and to offer assistance for new development and rollout in new markets. The focus is on supporting the marketing and sales process, in which e-business and the extranet are important components.
Among other tools, flash and 3-D animations have been used to reinforce user experience on the websites and to present ASSA ABLOY’s solutions.